There are many careers out there that are fast paced, well-paid and high stress and life in the PR world is no different. It’s not for the faint of heart or timid in nature and if you’re dependent on eight hours sleep a night it won’t be for you either. Agency life is for the bold, the creative and the technology addict. Those who work in the agency and events world rely on their phones more than any other industry. It’s not all glamorous parties and being paid to scroll through your Facebook newsfeed – although there is an element of that! It’s tough and rewarding and highly frustrating all at once.
There’s no such thing as a ‘typical day’ in the PR world and websites like a-listeventsuk.co.uk can show you that event organisation is not an easy feat. If you’ve used a PR agency in the past you would know that you may have never seen the stress of organising but you’ll have reaped the reward of a fantastic event. Like a swan on the surface of a lake, smooth and sleek but under the surface is the work being done, frantically paddling and working hard to create the event smoothly. That is the world of events and PR. While others are working in cubicles and watching the clock tick down to five o’clock, PR agents and event staff are dreaming up catchy slogans, doing media drop-offs and crafting eye-catching press releases.
PR agents never switch off, constantly jotting ideas into their smartphones during nights out and festivals and dinner engagements and figuring out how you can draw parallel between the night out and potential client engagement tactics. PR teams are always working with new clients and new industries and their knowledge on each is second to none when they get a new job. The brain is always working and boredom just doesn’t exist behind agency walls. Agency life means you’ve got to know a lot about a lot. Your clients need and expect you to be on the ball every day so always keeping a pen and notepad handy will hold you in good stead. Take notes for everything and double and triple check the instructions given. Better to check again and again rather than get it wrong.
When working in PR and events you have to communicate with a big number of audiences and this can be anyone from your bosses to reporters to the venues you’re dealing with. Being a great agency staff member is being one step ahead of the game. PR professionals make stuff happen and they’re never waiting for a story, they’re out buzzing the buzz and making those stories break. Event organising takes an awful lot and you’ve got to stay ahead. Clients don’t want to have to tell them what to do they want to know it’s being done. Hand holding in such a fast paced environment just doesn’t happen.Read More